People act the way they have already acted.
A briefing works on the part of a person that reads, weighs and decides. A dangerous second does not reach that part. It reaches the hands, and the hands repeat what they did last time — which, for a situation nobody has ever been in, is nothing.
That is the whole idea, and it is not new: pilots, surgeons and fire crews have rehearsed their worst days for decades. What has been missing on a plant floor is a way to rehearse a hazard without waiting for one.